
by
Lawrence Lessig
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INTRODUCTION
On December 17, 1903, on a windy North Carolina beach for just
shy of one hundred seconds, the Wright brothers demonstrated that a
heavier-than-air, self-propelled vehicle could fly. The moment was electric
and its importance widely understood. Almost immediately, there
was an explosion of interest in this newfound technology of manned
flight, and a gaggle of innovators began to build upon it.
At the time the Wright brothers invented the airplane, American
law held that a property owner presumptively owned not just the surface
of his land, but all the land below, down to the center of the earth, and all the space above, to "an indefinite extent, upwards."[1] For many
years, scholars had puzzled about how best to interpret the idea that
rights in land ran to the heavens. Did that mean that you owned the
stars? Could you prosecute geese for their willful and regular trespass?
Then came airplanes, and for the first time, this principle of American
law--deep within the foundations of our tradition, and acknowledged
by the most important legal thinkers of our past--mattered. If
my land reaches to the heavens, what happens when United flies over
my field? Do I have the right to banish it from my property? Am I al
lowed to enter into an exclusive license with Delta Airlines? Could we
set up an auction to decide how much these rights are worth?
In 1945, these questions became a federal case. When North Carolina
farmers Thomas Lee and Tinie Causby started losing chickens
because of low-flying military aircraft (the terrified chickens apparently
flew into the barn walls and died), the Causbys filed a lawsuit saying
that the government was trespassing on their land. The airplanes, of course, never touched the surface of the Causbys' land. But if, as
Blackstone, Kent, and Coke had said, their land reached to "an indefinite
extent, upwards," then the government was trespassing on their
property, and the Causbys wanted it to stop.
The Supreme Court agreed to hear the Causbys' case. Congress had
declared the airways public, but if one's property really extended to the
heavens, then Congress's declaration could well have been an unconstitutional
"taking" of property without compensation. The Court acknowledged
that "it is ancient doctrine that common law ownership of
the land extended to the periphery of the universe." But Justice Douglas
had no patience for ancient doctrine. In a single paragraph, hundreds of
years of property law were erased. As he wrote for the Court,
[The] doctrine has no place in the modern world. The air is a
public highway, as Congress has declared. Were that not true, every transcontinental flight would subject the operator to countless
trespass suits. Common sense revolts at the idea. To recognize
such private claims to the airspace would clog these highways, seriously
interfere with their control and development in the public
interest, and transfer into private ownership that to which only
the public has a just claim.[2]
"Common sense revolts at the idea."
This is how the law usually works. Not often this abruptly or impatiently, but eventually, this is how it works. It was Douglas's style not to
dither. Other justices would have blathered on for pages to reach the
conclusion that Douglas holds in a single line: "Common sense revolts
at the idea." But whether it takes pages or a few words, it is the special
genius of a common law system, as ours is, that the law adjusts to the
technologies of the time. And as it adjusts, it changes. Ideas that were
as solid as rock in one age crumble in another.
Or at least, this is how things happen when there's no one powerful
on the other side of the change. The Causbys were just farmers. And
though there were no doubt many like them who were upset by the
growing traffic in the air (though one hopes not many chickens flew
themselves into walls), the Causbys of the world would find it very
hard to unite and stop the idea, and the technology, that the Wright
brothers had birthed. The Wright brothers spat airplanes into the
technological meme pool; the idea then spread like a virus in a chicken
coop; farmers like the Causbys found themselves surrounded by "what
seemed reasonable" given the technology that the Wrights had produced. They could stand on their farms, dead chickens in hand, and
shake their fists at these newfangled technologies all they wanted. They could call their representatives or even file a lawsuit. But in the
end, the force of what seems "obvious" to everyone else--the power of
"common sense"--would prevail. Their "private interest" would not be
allowed to defeat an obvious public gain.
Edwin Howard Armstrong is one of America's forgotten inventor
geniuses. He came to the great American inventor scene just after the
titans Thomas Edison and Alexander Graham Bell. But his work in
the area of radio technology was perhaps the most important of any
single inventor in the first fifty years of radio. He was better educated
than Michael Faraday, who as a bookbinder's apprentice had discovered
electric induction in 1831. But he had the same intuition about
how the world of radio worked, and on at least three occasions, Armstrong
invented profoundly important technologies that advanced our
understanding of radio.
On the day after Christmas, 1933, four patents were issued to Armstrong
for his most significant invention--FM radio. Until then, consumer
radio had been amplitude-modulated (AM) radio. The theorists
of the day had said that frequency-modulated (FM) radio could never
work. They were right about FM radio in a narrow band of spectrum. But Armstrong discovered that frequency-modulated radio in a wide
band of spectrum would deliver an astonishing fidelity of sound, with
much less transmitter power and static.
On November 5, 1935, he demonstrated the technology at a meeting
of the Institute of Radio Engineers at the Empire State Building in
New York City. He tuned his radio dial across a range of AM stations, until the radio locked on a broadcast that he had arranged from seventeen
miles away. The radio fell totally silent, as if dead, and then with a
clarity no one else in that room had ever heard from an electrical device, it produced the sound of an announcer's voice: "This is amateur
station W2AG at Yonkers, New York, operating on frequency modulation
at two and a half meters."
The audience was hearing something no one had thought possible:
A glass of water was poured before the microphone in Yonkers; it
sounded like a glass of water being poured. ...A paper was
crumpled and torn; it sounded like paper and not like a crackling
forest fire. ...Sousa marches were played from records and a piano
solo and guitar number were performed. ... The music was
projected with a live-ness rarely if ever heard before from a radio
"music box."[3]
As our own common sense tells us, Armstrong had discovered a
vastly superior radio technology. But at the time of his invention, Armstrong
was working for RCA. RCA was the dominant player in the
then dominant AM radio market. By 1935, there were a thousand radio
stations across the United States, but the stations in large cities were all
owned by a handful of networks.
RCA's president, David Sarnoff, a friend of Armstrong's, was eager
that Armstrong discover a way to remove static from AM radio. So
Sarnoff was quite excited when Armstrong told him he had a device
that removed static from "radio." But when Armstrong demonstrated
his invention, Sarnoff was not pleased.
I thought Armstrong would invent some kind of a filter to remove
static from our AM radio. I didn't think he'd start a revolution--
start up a whole damn new industry to compete with RCA.[4]
Armstrong's invention threatened RCA's AM empire, so the company
launched a campaign to smother FM radio. While FM may have
been a superior technology, Sarnoff was a superior tactician. As one author
described,
The forces for FM, largely engineering, could not overcome the
weight of strategy devised by the sales, patent, and legal offices
to subdue this threat to corporate position. For FM, if allowed to
develop unrestrained, posed ... a complete reordering of radio
power ... and the eventual overthrow of the carefully restricted
AM system on which RCA had grown to power.[5]
RCA at first kept the technology in house, insisting that further
tests were needed. When, after two years of testing, Armstrong grew
impatient, RCA began to use its power with the government to stall
FM radio's deployment generally. In 1936, RCA hired the former head
of the FCC and assigned him the task of assuring that the FCC assign
spectrum in a way that would castrate FM--principally by moving FM
radio to a different band of spectrum. At first, these efforts failed. But
when Armstrong and the nation were distracted by World War II, RCA's work began to be more successful. Soon after the war ended, the
FCC announced a set of policies that would have one clear effect: FM
radio would be crippled. As Lawrence Lessing described it,
The series of body blows that FM radio received right after the
war, in a series of rulings manipulated through the FCC by the
big radio interests, were almost incredible in their force and deviousness.[6]
To make room in the spectrum for RCA's latest gamble, television, FM radio users were to be moved to a totally new spectrum band. The
power of FM radio stations was also cut, meaning FM could no longer
be used to beam programs from one part of the country to another. (This change was strongly supported by AT&T, because the loss of
FM relaying stations would mean radio stations would have to buy
wired links from AT&T.) The spread of FM radio was thus choked, at
least temporarily.
Armstrong resisted RCA's efforts. In response, RCA resisted Armstrong's patents. After incorporating FM technology into the emerging
standard for television, RCA declared the patents invalid--baselessly, and almost fifteen years after they were issued. It thus refused to pay
him royalties. For six years, Armstrong fought an expensive war of litigation
to defend the patents. Finally, just as the patents expired, RCA
offered a settlement so low that it would not even cover Armstrong's
lawyers' fees. Defeated, broken, and now broke, in 1954 Armstrong
wrote a short note to his wife and then stepped out of a thirteenthstory
window to his death.
This is how the law sometimes works. Not often this tragically, and
rarely with heroic drama, but sometimes, this is how it works. From the
beginning, government and government agencies have been subject
to capture. They are more likely captured when a powerful interest is
threatened by either a legal or technical change. That powerful interest
too often exerts its influence within the government to get the government
to protect it. The rhetoric of this protection is of course always
public spirited; the reality is something different. Ideas that were as
solid as rock in one age, but that, left to themselves, would crumble in
another, are sustained through this subtle corruption of our political
process. RCA had what the Causbys did not: the power to stifle the effect
of technological change.
There'sno single inventor of the Internet. Nor is there any good
date upon which to mark its birth. Yet in a very short time, the Internet
has become part of ordinary American life. According to the Pew
Internet and American Life Project, 58 percent of Americans had access
to the Internet in 2002, up from 49 percent two years before.[7] That number could well exceed two thirds of the nation by the end
of 2004.
As the Internet has been integrated into ordinary life, it has
changed things. Some of these changes are technical--the Internet has
made communication faster, it has lowered the cost of gathering data, and so on. These technical changes are not the focus of this book. They
are important. They are not well understood. But they are the sort of
thing that would simply go away if we all just switched the Internet off. They don't affect people who don't use the Internet, or at least they
don't affect them directly. They are the proper subject of a book about
the Internet. But this is not a book about the Internet.
Instead, this book is about an effect of the Internet beyond the Internet
itself: an effect upon how culture is made. My claim is that the
Internet has induced an important and unrecognized change in that
process. That change will radically transform a tradition that is as old as
the Republic itself. Most, if they recognized this change, would reject
it. Yet most don't even see the change that the Internet has introduced.
We can glimpse a sense of this change by distinguishing between
commercial and noncommercial culture, and by mapping the law's regulation
of each. By "commercial culture" I mean that part of our culture
that is produced and sold or produced to be sold. By "noncommercial
culture" I mean all the rest. When old men sat around parks or on
street corners telling stories that kids and others consumed, that was
noncommercial culture. When Noah Webster published his "Reader,"
or Joel Barlow his poetry, that was commercial culture.
At the beginning of our history, and for just about the whole of our
tradition, noncommercial culture was essentially unregulated. Of
course, if your stories were lewd, or if your song disturbed the peace, then the law might intervene. But the law was never directly concerned
with the creation or spread of this form of culture, and it left this culture
"free." The ordinary ways in which ordinary individuals shared and
transformed their culture--telling stories, reenacting scenes from plays
or TV, participating in fan clubs, sharing music, making tapes--were
left alone by the law.
The focus of the law was on commercial creativity. At first slightly, then quite extensively, the law protected the incentives of creators by
granting them exclusive rights to their creative work, so that they could
sell those exclusive rights in a commercial marketplace.[8] This is also, of
course, an important part of creativity and culture, and it has become
an increasingly important part in America. But in no sense was it dominant
within our tradition. It was instead just one part, a controlled
part, balanced with the free.
This rough divide between the free and the controlled has now
been erased.[9] The Internet has set the stage for this erasure and, pushed by big media, the law has now affected it. For the first time in
our tradition, the ordinary ways in which individuals create and share
culture fall within the reach of the regulation of the law, which has expanded
to draw within its control a vast amount of culture and creativity
that it never reached before. The technology that preserved the
balance of our history--between uses of our culture that were free and
uses of our culture that were only upon permission--has been undone. The consequence is that we are less and less a free culture, more and
more a permission culture.
This change gets justified as necessary to protect commercial creativity. And indeed, protectionism is precisely its motivation. But the
protectionism that justifies the changes that I will describe below is not
the limited and balanced sort that has defined the law in the past. This
is not a protectionism to protect artists. It is instead a protectionism
to protect certain forms of business. Corporations threatened by the
potential of the Internet to change the way both commercial and
noncommercial culture are made and shared have united to induce
lawmakers to use the law to protect them. It is the story of RCA and
Armstrong; it is the dream of the Causbys.
For the Internet has unleashed an extraordinary possibility for many
to participate in the process of building and cultivating a culture that
reaches far beyond local boundaries. That power has changed the marketplace
for making and cultivating culture generally, and that change
in turn threatens established content industries. The Internet is thus to
the industries that built and distributed content in the twentieth century
what FM radio was to AM radio, or what the truck was to the
railroad industry of the nineteenth century: the beginning of the end, or at least a substantial transformation. Digital technologies, tied to the
Internet, could produce a vastly more competitive and vibrant market
for building and cultivating culture; that market could include a much
wider and more diverse range of creators; those creators could produce
and distribute a much more vibrant range of creativity; and depending
upon a few important factors, those creators could earn more on average
from this system than creators do today--all so long as the RCAs of our
day don't use the law to protect themselves against this competition.
Yet, as I argue in the pages that follow, that is precisely what is happening
in our culture today. These modern-day equivalents of the early
twentieth-century radio or nineteenth-century railroads are using their
power to get the law to protect them against this new, more efficient, more vibrant technology for building culture. They are succeeding in
their plan to remake the Internet before the Internet remakes them.
It doesn't seem this way to many. The battles over copyright and the
Internet seem remote to most. To the few who follow them, they seem
mainly about a much simpler brace of questions--whether "piracy" will
be permitted, and whether "property" will be protected. The "war" that
has been waged against the technologies of the Internet--what Motion
Picture Association of America (MPAA) president Jack Valenti
calls his "own terrorist war"[10]--has been framed as a battle about the
rule of law and respect for property. To know which side to take in this
war, most think that we need only decide whether we're for property or
against it.
If those really were the choices, then I would be with Jack Valenti
and the content industry. I, too, am a believer in property, and especially
in the importance of what Mr. Valenti nicely calls "creative property." I believe that "piracy" is wrong, and that the law, properly tuned, should punish "piracy," whether on or off the Internet.
But those simple beliefs mask a much more fundamental question
and a much more dramatic change. My fear is that unless we come to see
this change, the war to rid the world of Internet "pirates" will also rid our
culture of values that have been integral to our tradition from the start.
These values built a tradition that, for at least the first 180 years of
our Republic, guaranteed creators the right to build freely upon their
past, and protected creators and innovators from either state or private
control. The First Amendment protected creators against state control. And as Professor Neil Netanel powerfully argues,[11] copyright law, properly
balanced, protected creators against private control. Our tradition
was thus neither Soviet nor the tradition of patrons. It instead carved out
a wide berth within which creators could cultivate and extend our culture.
Yet the law's response to the Internet, when tied to changes in the
technology of the Internet itself, has massively increased the effective
regulation of creativity in America. To build upon or critique the culture
around us one must ask, Oliver Twist–like, for permission first. Permission is, of course, often granted--but it is not often granted to
the critical or the independent. We have built a kind of cultural nobility; those within the noble class live easily; those outside it don't. But it
is nobility of any form that is alien to our tradition.
The story that follows is about this war. Is it not about the "centrality
of technology" to ordinary life. I don't believe in gods, digital or
otherwise. Nor is it an effort to demonize any individual or group, for
neither do I believe in a devil, corporate or otherwise. It is not a morality
tale. Nor is it a call to jihad against an industry.
It is instead an effort to understand a hopelessly destructive war inspired
by the technologies of the Internet but reaching far beyond its
code. And by understanding this battle, it is an effort to map peace. There is no good reason for the current struggle around Internet technologies
to continue. There will be great harm to our tradition and
culture if it is allowed to continue unchecked. We must come to understand
the source of this war. We must resolve it soon.
Like the Causbys' battle, this war is, in part, about "property." The property of this war is not as tangible as the Causbys', and no
innocent chicken has yet to lose its life. Yet the ideas surrounding this
"property" are as obvious to most as the Causbys' claim about the sacredness
of their farm was to them. We are the Causbys. Most of us
take for granted the extraordinarily powerful claims that the owners of
"intellectual property" now assert. Most of us, like the Causbys, treat
these claims as obvious. And hence we, like the Causbys, object when
a new technology interferes with this property. It is as plain to us as it
was to them that the new technologies of the Internet are "trespassing"
upon legitimate claims of "property." It is as plain to us as it was to
them that the law should intervene to stop this trespass.
And thus, when geeks and technologists defend their Armstrong or
Wright brothers technology, most of us are simply unsympathetic. Common
sense does not revolt. Unlike in the case of the unlucky Causbys, common sense is on the side of the property owners in this war. Unlike
the lucky Wright brothers, the Internet has not inspired a revolution
on its side.
My hope is to push this common sense along. I have become increasingly
amazed by the power of this idea of intellectual property
and, more importantly, its power to disable critical thought by policy
makers and citizens. There has never been a time in our history when
more of our "culture" was as "owned" as it is now. And yet there has
never been a time when the concentration of power to control the uses
of culture has been as unquestioningly accepted as it is now.
The puzzle is, Why?
Is it because we have come to understand a truth about the value
and importance of absolute property over ideas and culture? Is it because
we have discovered that our tradition of rejecting such an absolute
claim was wrong?
Or is it because the idea of absolute property over ideas and culture
benefits the RCAs of our time and fits our own unreflective intuitions?
Is the radical shift away from our tradition of free culture an instance
of America correcting a mistake from its past, as we did after a bloody
war with slavery, and as we are slowly doing with inequality? Or is the
radical shift away from our tradition of free culture yet another example
of a political system captured by a few powerful special interests?
Does common sense lead to the extremes on this question because
common sense actually believes in these extremes? Or does common
sense stand silent in the face of these extremes because, as with Armstrong
versus RCA, the more powerful side has ensured that it has the
more powerful view?
I don't mean to be mysterious. My own views are resolved. I believe
it was right for common sense to revolt against the extremism of the
Causbys. I believe it would be right for common sense to revolt against
the extreme claims made today on behalf of "intellectual property." What the law demands today is increasingly as silly as a sheriff arresting
an airplane for trespass. But the consequences of this silliness will
be much more profound.
The struggle that rages just now centers on two ideas: "piracy" and
"property." My aim in this book's next two parts is to explore these two
ideas.
My method is not the usual method of an academic. I don't want to
plunge you into a complex argument, buttressed with references to obscure
French theorists--however natural that is for the weird sort we
academics have become. Instead I begin in each part with a collection
of stories that set a context within which these apparently simple ideas
can be more fully understood.
The two sections set up the core claim of this book: that while the
Internet has indeed produced something fantastic and new, our government, pushed by big media to respond to this "something new," is
destroying something very old. Rather than understanding the changes
the Internet might permit, and rather than taking time to let "common
sense" resolve how best to respond, we are allowing those most threatened
by the changes to use their power to change the law--and more
importantly, to use their power to change something fundamental about
who we have always been.
We allow this, I believe, not because it is right, and not because
most of us really believe in these changes. We allow it because the interests
most threatened are among the most powerful players in our
depressingly compromised process of making law. This book is the
story of one more consequence of this form of corruption--a consequence
to which most of us remain oblivious.
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